Athena was founded in 2019 with the goal of disrupting the home loan market and "freeing people from the mortgage handcuffs". Athena were confident in driving traffic to their site in a crowded market. But for help in getting those users to convert into applicants, Athena turned the financial calculator expert GBST Equate.
“GBST really understood our vision and the combination of their financial, technology and user experience expertise helped us get the best possible solution. It’s a fantastic lead generator on our website – visitors that use the calculator are more than twice as likely to submit an application.”
Nathan Walsh, Co-Founder & CEO